Zimmerman Consulting LLC. 

SUCCESSFUL SOLUTIONS FOR VENUES, EVENTS & PEOPLE

Our Services

Venue Design
Consulting and Pre-Opening
Marketing and Sales
Corporate Partnerships
Operations and Engineering
Management of Ancillary Services
Contract Negotiations 
Venue Management 
Markets Served
Digital Revenue

Facilities

Venue Design

Consulting and Pre-Opening

Marketing and Sales

Corporate Partnerships

Operations and Engineering

Management of Ancillary Services

Contract Negotiations

Venue Management

Markets Served

Digital Revenue

Trends in Revenue

Metrics and Analytics

Trends in Revenue & Expenses

Management Analysis & Review

Market Analysis

Industry Research

Provide Client Specific Research

Marketing

Show Management

Marketing & Sales

Venue Review

Exhibitor Sales

Floor Management

Exhibitor List Growth & Development

Complete Show Management

Meeting Planning

Event Planning

Event Coordination

Contract Negotiations

Program Evaluation
Corporate Partnerships
Management of Ancillary Services
Contract Negotiations
Vendor Negotiations
Food Service Operations
Food Truck Program

Food Services

Program Evaluation

Corporate Partnerships

Management of Ancillary Services

Contract Negotiations

Vendor Negotiations

Food Service Operations

Food Truck Program

Audience Identification
Audience Engagement
Audience Growth
New Markets
New Technologies
Market Trends
Primary Audience Identification
Secondary Audience Identification 
Audience Development 
Building a Sustainable Audience

Audience and Research

Audience Identification

Audience Engagement

Audience Growth

New Markets

New Technologies

Market Trends

Primary Audience Identification

Secondary Audience Identification

Audience Development

Building a Sustainable Audience

Bid Process

Vendor Programs

Bid Process & Development

Vendor/ Tenant Selection

Franchise Opportunities

Marketing and Sales

Contract Negotiations

Market Services

  • Mark ZimmermanZC is owned and operated by MZ. Mark Zimmerman served as the General Manager of the Georgia World Congress Center in Atlanta, Georgia, responsible for managing the fourth largest convention center in the United States. 

    He is also responsible for more than 400 employees.  Under his leadership, the Center has hosted many of the Top 200 Trade Shows in the country, as well as the 1988 Democratic National Convention, 1994 and 2000 Super Bowls, and several NCAA Final Four Basketball Championship events. 

    Mark rose through the facility’s ranks starting out as a Concessions Supervisor and later serving as   Director of Event Services until leaving the Congress Center in 1992 to open the Cobb Galleria Center. A 300,000 square foot convention facility in Cobb County, Georgia, Mark became the Galleria’s first Assistant General Manager. 

    From there, he returned to the Congress Center in 1995 and assumed the position of Assistant General Manager, just in time for the 1996 Centennial Olympic Games.  In 2004 Mark took over as the Congress Center’s General Manager and retired December 2016. 

    Mark has served on numerous hospitality boards, is well-regarded in the industry and is a member of the following organizations: 

    • Exhibition Service Contractors Association (ESCA) 
    • Southeastern International Association of Events and Expositions (IAEE) – Southeast Chapter Professional Convention Management Association (PCMA) 
    • International Association Venue Management (IAVM) 
    • Northwood University Entertainment Sports & Promotions Management (ESPM) 
    • Georgia State University Hospitality Board
    • Kennesaw State University Center for Young Adult Addiction & Recovery 
    • University of West Georgia Sports Management 
    • He was recently named to the Trade Show Executive Exposition Forecasting Board (EFB), a 20-member board that includes leaders from every facet of the convention business.

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